Digital Transformation We Are Social Singapore

We Are Social names Christina Chong as Singapore managing director


By Charlotte McEleny | Asia Editor

September 5, 2016 | 3 min read

We Are Social has chosen former Bates CHI & Partners managing director Christina Chong to run its Singapore office.

We Are Social Chris Chong

Christina Chong joins We Are Social

She replaces Don Anderson, who left We Are Social in March this year to join YouTube where he is heading up the kids content arm in APAC.

Nathan McDonald, co-founder of We Are Social, said: "We’re very excited that we’ve secured someone with such a vast breadth of industry exposure and knowledge to lead our offering in South East Asia. Chris’ board-level experience and leadership skills will be instrumental to driving even further growth for We Are Social’s clients in the region.”

Prior to Bates CHI & Partners, Chong spent eight years at BBH as managing partner and head of account management. There she worked with We Are Social’s regional lead Simon Kemp, who had been overseeing the MD role in Singapore in the interim.

Chong, said of her appointment: "Social in Asia is growing at at a faster rate than Europe or the US which makes it an incredibly exciting place to be. We Are Social’s unique mission, to put social thinking at the centre of marketing, is set to transform communications for brands in the region and it’s a hugely exciting time to join."

Digital Transformation We Are Social Singapore

More from Digital Transformation

View all


Industry insights

View all
Add your own content +