We Are Social has chosen former Bates CHI & Partners managing director Christina Chong to run its Singapore office.
She replaces Don Anderson, who left We Are Social in March this year to join YouTube where he is heading up the kids content arm in APAC.
Nathan McDonald, co-founder of We Are Social, said: "We’re very excited that we’ve secured someone with such a vast breadth of industry exposure and knowledge to lead our offering in South East Asia. Chris’ board-level experience and leadership skills will be instrumental to driving even further growth for We Are Social’s clients in the region.”
Prior to Bates CHI & Partners, Chong spent eight years at BBH as managing partner and head of account management. There she worked with We Are Social’s regional lead Simon Kemp, who had been overseeing the MD role in Singapore in the interim.
Chong, said of her appointment: "Social in Asia is growing at at a faster rate than Europe or the US which makes it an incredibly exciting place to be. We Are Social’s unique mission, to put social thinking at the centre of marketing, is set to transform communications for brands in the region and it’s a hugely exciting time to join."