Best of Britannia West (BOB West), part of a series of events across the UK to showcase the best British independent brands and producers, has appointed Bristol-based social media agency Digital Visitor to raise awareness of the upcoming event this November.
Digital Visitor’s promotion strategy will include a blend of digital tactics, including the creation of compelling channel content, an influencer PR campaign and targeted social media advertising campaign.
Previously covering London (Sept/Oct) and the north (March), Best of Britannia will head ‘West’ for the first time on 5/6 November and to Bristol for BOB’s ‘biggest regional event yet’.
Joe Pidgeon, co-founder of Best of Britannia, said: “Spurred on by the success of BOB London, BOB North and ‘Buy British Day’, we’re thrilled to be heading to Bristol this November. The west and south west are incredibly diverse areas, and we can’t wait to shine the spotlight on what British brands in the area are producing.
“Naturally, we wanted to work with a specialist agency to promote the event on social media, ideally situated in Bristol. Digital Visitor fitted the bill on both accounts. We’re looking forward to working with Digital Visitor to make it the most successful BOB showcase to date.”
Simon Jones, client services director, Digital Visitor, said: “Over the past several years, Bristol has established itself as one of the leading hubs for local businesses anywhere in the UK. From the success of the Bristol Pound to the emerging popularity of the Wapping Wharf development, the city has become a haven for British brands.
“Being a Bristol-based business ourselves, we feel perfectly positioned to drive awareness of and visitors to the upcoming Best of Britannia West. And, making use of a blend of social media tactics, we’re confident that our strategy for achieving success will deliver BOB and the brands it’s showcasing the exposure they deserve.”
Specialists in providing strategic social media marketing solutions, Digital Visitor has worked with brands including Barbour, AccorHotels and ANA.