Procter & Gamble has turned to its former marketing boss of baby care in Latin America to replace Roisin Donnelly as marketing director for Northern Europe.
Stefan Feitoza has spent the last 16 years with P&G, predominantly in Latin America where he was brand manager for Brazil before taking on responsibility for the whole region.
He then spent nearly four years in Switzerland as marketing director for developing markets before returning to head up the FMCG-giant’s personal power brands.
After a year he moved to oversee marketing for baby care.
Taking over from Donnelly, who departed the business in June after 31 years, Feitoza will relocate to the UK to manage marketing in Northern Europe and also take on the role of commercial operations leader for hair care.
P&G had not returned The Drum’s request for additional comment on his appointment at the time of writing.
A spokesman outlined his job title and said only that “Stephen comes to the UK with a host of experience”.