Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Google shepherds sheep to map remote Faroe Islands

Google has opted for a surprisingly low-tech solution to mapping the remote Faroe Islands after recruiting a flock of sheep to help map the territory by strapping a series of body cameras on the creatures.

Google shepherds sheep to map remote Faroe Islands

The Danish archipelago has long been a blank spot on Google Maps Street View as it is home to few roads and just 50,000 people. What it does have in abundance though is sheep, some 70,000 of them in fact.

This prompted some entrepreneurial locals to strap cameras to the animals, an approach embraced by an enthusiastic Google which agreed to loan official Street View equipment and several professional 360-degree cameras to help finish the job.

When complete the project is sure to send people flocking to view the remote outcrop.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis