Reuters needs help selling its advertising proposition to brands, and is on the hunt for an integrated agency with experience working in and across the media industry to assist in this.
A spokesperson from Reuters confirmed that the media company is on the hunt for an integrated agency which can provide a comprehensive ‘go-to-market’ strategy and help it sell this proposition to brands.
“Reuters Solutions put out an RFP for a go-to-market strategy to articulate and raise awareness of how brands and advertisers can harness the experience, infrastructure and unique capabilities of the world’s largest international news agency,” the spokesperson said.
It is the first tender of its kind for Reuters, as it looks to develop a closer relationship with advertisers. The RFP is for a one-off piece of work with a defined scope for its Reuters Solutions division, the publisher revealed.
In January 2016, the mass media company formed Reuters Solutions, an in-house creative agency to offer advertising and content solutions for brands.
The creation of the in-house agency brings together Reuters.com, its mobile apps, Reuters TV, 17 global websites including 12 local-language sites and Reuters' social media channels under one umbrella.
It means advertisers now have a single contact to deal with to purchase Reuters' advertising, custom content and distribution offerings. It’s a solutions-focused approach instead of the publisher selling multiple products or services.