Red Bull has launched a dedicated GoPro channel on its TV platform marking the first step in the brands’ multi-year partnership.
In May, GoPro and Red Bull formalised their close relationship by signing a multi-year global partnership that spans content production distribution, cross-promotion and product innovation.
As well as giving GoPro access to over 1800 Red Bull events in more than 100 countries, the deal meant Red Bull took an equity stake in the action camera brand’s business.
GoPro also became Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events. The companies will share content rights on co-productions.
Nicholas Woodman, founder and chief executive of GoPro, said the partnership is "very strategic for GoPro", with the two brands "sharing the same vision".
"While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets."
To cement the relationship, Red Bull TV will stream an exclusive premiere of The Fourth Phase, a film which uses GoPro cameras to capture unique perspectives of the riders, produced by Red Bull Media House. The film will go live on the site on 2 October.
The GoPro Channel will feature clips and videos from many different sports, together with highlights from some of Red Bull TV’s original series including bonus footage of rooftop jumping, bridge climbing and subterranean exploration among others. It will also feature two of GoPro’s original series, Chasing El Niño with Chris Benchetler and Two Roads.
GoPro content has been synonymous with the Red Bull brand since the cameras were first introduced in 2002, the drinks brand said. The cameras allow Red Bull's sports athletes - including big wave surfers, freestyle mountain bikers, slopestyle snowboarders and pro skateboarders - to capture footage from first-person viewpoints.
Through the use of the point-of-view GoPro camera, the two brands hope to show never-before-seen perspectives of some of the world’s top adventure sport athletes.