Due to her exceptional leadership on Publicis Seattle’s T-Mobile business, the agency has promoted Melissa Nelson to the new position of president.
Nelson had been named executive vice president & managing partner for the marquee T-Mobile business in December 2015, and this promotion helps solidify the relationship between the agency and the communications brand.
"Melissa's leadership on T-Mobile and her passion for their brand and business will be enriched in her new post," shared Andrew Bruce, Publicis Worldwide North America CEO, to whom Nelson will be reporting. “Additionally, now her expertise and leadership will extend to all clients and the talented individuals who fuel our agency here in Seattle.”
Other Publicis Seattle clients include Visit Seattle, KEXP and the Special Olympics.
Prior to joining Publicis Seattle, Nelson led the global Motorola business as group account director at Droga5 in New York. Throughout her career, she has also helped to build and manage teams creating award-winning work for Target, Chevrolet and HP. She also held top account management positions at 72andSunny in Los Angeles and Goodby, Silverstein & Partners in San Francisco.
“Diving into and leading the T-Mobile business has been a phenomenal experience. It is an amazing brand with a really strong POV. T-Mobile is a brand, and business, which is pivotal not only to the Seattle marketplace, but to our agency. I am proud to continue to partner with T-Mobile and additionally, to now lead, grow and expand Publicis in Seattle,” said Nelson.