Recruitment company Hays has appointed Pitch to help it activate its partnership with Manchester City Football Club.
Pitch will help amplify the partnership across web and social media platforms through the ‘Match Your Ambition’ campaign which was created collaboratively between Hays and Pitch and features the club’s players and staff in the activations.
Pitch’s creative team and design studio will create the visual assets throughout the season to amplify the message across Hays’ owned social media platforms.
Emma Renaudon-Smith, group brand and sponsorship director at Hays, said: “. The strength of our brand on social media, particularly LinkedIn, means that we already have an impressive community of followers. Working with Pitch will help us to communicate key messaging to new and existing followers and prospective clients and candidates.”
Steve Munachen, creative director at Pitch said: “As one of the leading brands on LinkedIn and a globally respected organisation, we’re excited to produce a distinctive campaign that can showcase their Manchester City partnership, and that will help them to engage and inspire followers across the relevant digital platforms."
Earlier this year Hays renewed its global partnership with Manchester City to continue as the official recruitment partner for the club until the end of the 2018/19 season. The partnership is based on a mutual ambition to attract skilled, expert professionals to build high performance teams, whether that be in a club environment or in the wider world of work.