Consumer confidence enjoys summer bounce post-Brexit

By John Glenday | Reporter

August 31, 2016 | 1 min read

A survey of consumer confidence has indicated that consumer sentiment has resumed an upward tack following a dip in the immediate aftermath of Britain’s vote to leave the European Union.

Figures collated by market research firm GfK showed consumer confidence bounced back to -7 in August, up from just -12 in July, buoyed by a further reduction in interest rates, rising employment and low inflation.

Giving his take on the stats GfK’s Joe Staton said: “We're reporting some recovery in the index this month as consumers settle into the new wait-and-see reality of a post-Brexit, pre-exit UK.”

In tandem with a loosening of purse strings consumers are now much less likely to save however with a separate savings survey showing a collapse of 16 points in a month indicating that fewer people are putting cash aside for a rainy day.

This reversal in sentiment is being credited with a quarter point reduction in the Bank of England’s benchmark interest rate from 0.5 to 0.25 per cent, a record low.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up


Industry insights

View all
Add your own content +