Clear Channel International taps Cadi Jones for new commercial innovation director role to lead programmatic strategy
Out of home advertising company Clear Channel International (CCI) has appointed Cadi Jones to its newly created title of commercial innovation director.
Clear Channel
She is tasked with handling CCI’s global programmatic advertising strategy and the development of its digital expansion in the role, drawing from her experience at the Pangaea Alliance as global sales director and Yahoo as audience and programmatic director Northern Europe.
Reporting to Stefan Lameire, CCI chief customer and revenue officer, she will lead a multi-market team to deliver the programmatic offering from the headquarters in London.
Lameire said: “With a wealth of experience from the digital media space, Cadi will be able to apply this knowledge to help create a unique out-of-home programmatic offering that puts our customers’ need for targeted audience-based solutions at its core, whilst simplifying and streamlining the buying process through automation. Programmatic is just one of the ways that we are turning the oldest medium into a truly digital media, and Cadi will play a vital role in realising this ambition.”
Jones said she looks forward to “bringing efficient and effective buying practices from other media to out of home”.
She added: “Work is already well underway on CCI’s programmatic offering and I’m confident that the team is on course to fulfil our international roll out plans which will transform the way outdoor media is planned and bought.”
The company is looking to deliver a fully programmatic buying solution in one of its European markets by the end of 2016, she will lead the drive.