Endemol Shine Beyond USA, the digital subsidiary of the Dutch parent company, and Mashable, the lifestyle media brand that carries over 30 million social followers, have partnered together to distribute five series across websites, social and OTT channels. The programming will cover topics that span across eSports, tech, science, lifestyle, culture and more.
The first of the five series to launch is the “Legends of Gaming," which in its third season will bring top YouTuber’s together for the most epic online gaming tournament. The Legends franchise, which has local editions in the U.K., France, Chile, Germany and Brazil, has over 70 million views since its launch in 2014.
"Partnering with Mashable allows us to bring ‘Legends of Gaming,’ a globally successful and beloved franchise to a new audience,” said Bonnie Pan, President, Endemol Shine Beyond USA in a statement. “This series and our additional slate of programming represents an important milestone in the transformation of audience consumption patterns and we couldn't be more excited to get started!”
Each series will run across across Mashable and its various social channels, as well as its dedicated YouTube channels and OTT platforms. The series will also run on Endemol Shine Beyond’s owned and operated network, which is available across more than 20 platforms including YouTube, Roku, DailyMotion, Amazon Fire and Apple TV.
“Endemol Shine Beyond has demonstrated a unique ability to tap into the growing eSports phenomenon through its ‘Legends of Gaming’ franchise,” said Adam Ostrow, Chief Strategy Officer, Mashable. “We are excited to bring this new season to our audience and advertisers, as well as partner on additional series that align squarely with Mashable’s focus on the intersection of technology, lifestyle and culture.”