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Future of TV Rio Olympics Social Media

285 million unique viewers consumed video on Facebook during the Olympics

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By Adam Flomenbaum, Co-Executive Editor

August 29, 2016 | 2 min read

Ratings may have been down on NBC for the Rio Olympics, but that doesn’t mean there wasn’t interest in the Games. Also, millennials cared.

olympics-facebook.png

olympics-facebook.png

277 million unique people joined the Olympics conversation on Facebook during the two-week event, resulting in 1.5 billion interactions. Olympics-related videos drew 285 million unique video viewers (including live and on-demand) and 59 per cent of those viewers were under the age of 35.

This Games was the first time Facebook Live was available, and Olympics-related video posted via the product received 139 million views.

The top 5 Live videos around the Olympics:

1. Phelps’ retirement: http://www.facebook.com/10153889508991247

2. Phelps’ before parade of nations: https://www.facebook.com/10153869789301247

3. Team GB: http://www.facebook.com/10154058657837600

4. Puerto Rico news page: http://www.facebook.com/10154103667028751

5. BBC Sport: http://www.facebook.com/1132921596794872

Top posts (based on most interactions, non-video):

1. Cristiano Ronaldo congratulating Usain Bolt on his Gold medals: http://www.facebook.com/10154547646257164

2. Neymar Jr. celebrating his Gold medal: https://www.facebook.com/1134038469965168

3. Narendra Modi, India’s Prime Minister, congratulating PV Sindhu: http://www.facebook.com/10157411399395165

4. Zac Efron surprising Simone Biles: http://www.facebook.com/1008165249281041

5. Usain Bolt celebrates his Gold: http://www.facebook.com/10155100490908858

Top Athletes:

1. Michael Phelps

2. Usain Bolt

3. Neymar Jr.

4. Simone Biles

5. Katie Ledecky

Top Events:

1. Swimming

2. Gymnastics

3. Track

4. Soccer

5. Beach Volleyball

Future of TV Rio Olympics Social Media

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