285 million unique viewers consumed video on Facebook during the Olympics


Ratings may have been down on NBC for the Rio Olympics, but that doesn’t mean there wasn’t interest in the Games. Also, millennials cared.

277 million unique people joined the Olympics conversation on Facebook during the two-week event, resulting in 1.5 billion interactions. Olympics-related videos drew 285 million unique video viewers (including live and on-demand) and 59 per cent of those viewers were under the age of 35.

This Games was the first time Facebook Live was available, and Olympics-related video posted via the product received 139 million views.

The top 5 Live videos around the Olympics:

1. Phelps’ retirement: http://www.facebook.com/10153889508991247

2. Phelps’ before parade of nations: https://www.facebook.com/10153869789301247

3. Team GB: http://www.facebook.com/10154058657837600

4. Puerto Rico news page: http://www.facebook.com/10154103667028751

5. BBC Sport: http://www.facebook.com/1132921596794872

Top posts (based on most interactions, non-video):

1. Cristiano Ronaldo congratulating Usain Bolt on his Gold medals: http://www.facebook.com/10154547646257164

2. Neymar Jr. celebrating his Gold medal: https://www.facebook.com/1134038469965168

3. Narendra Modi, India’s Prime Minister, congratulating PV Sindhu: http://www.facebook.com/10157411399395165

4. Zac Efron surprising Simone Biles: http://www.facebook.com/1008165249281041

5. Usain Bolt celebrates his Gold: http://www.facebook.com/10155100490908858

Top Athletes:

1. Michael Phelps

2. Usain Bolt

3. Neymar Jr.

4. Simone Biles

5. Katie Ledecky

Top Events:

1. Swimming

2. Gymnastics

3. Track

4. Soccer

5. Beach Volleyball

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.