How Nintendo is learning from its Wii U marketing mistake for NX launch
Nintendo is hoping lessons learnt from its misjudged marketing for the launch of the Wii U console will help the brand's latest product, the NX, resonate better with consumers.
The gaming company admitted that it "has to do a better job communicating the positioning for the product," when the NX comes out in 2017 and said that messaging will be key to helping audiences understand what makes the NX unique.
Reggie Fils-Aime, president of Nintendo of America told Alistdaily that the lessons learnt around messaging the company made with Wii U will be implemented.
"Every time we launch a new platform, every time we launch a critical new game, we always learn. We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U," he said.
“One of the things that we have to do better when we launch the NX [is] we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience.”
As of December 31, 2015, the Wii U had sold 12.6 million units worldwide, making it the company’s slowest-selling console ever. This compared to sales of the original Wii which have surpassed 100 million.
According to reports Nintendo will release a new Mario and Pokemon game for the NX within six months after launch.