The long(ish) running campaign from EE featuring Kevin Bacon continues to thunder along with the Hollywood star continuing to prove his comedy chops and showing no sign of embarrassment.
This time however he is joined by Pop sensation Britney Spears (who has a new album on the horizon). The odd pairing aims to promote the mobile operator's offer of six months' access to Apple Music, and continues a string of celebrity tie-ups including former footballer Rio Ferdinand and Stephen Fry.
Spears is currently dominating headlines as she promotes her new album Glory, appearing on James Corden's Carpool Karaoke earlier this week and is set to be a guest at the MTV VMAs for the first time in nine years on Sunday.
The ad was created by Saatchi & Saatchi London.