Melbourne-based law firm Sayer Jones has appointed international creative agency Ink Digital to provide the brand with a digital refresh.
Ink’s brief is to recreate the year-old firm's current online presence to reflect its growing reputation as a forward-thinking, yet approachable legal team.
Ben Sayer, partner at Sayer Jones, said: "We chose Ink as our digital partner because of the parallels in how we provide services. We're a specialised team of practitioners who place value on being both approachable and accessible to our clients, while providing progressive representation for them. It's our vision that with the assistance of Ink, we can take an innovative approach to creating client-focused digital solutions, which enhance our capacity to meet their individual needs."
Helen Darlington, founder and head of creative strategy at Ink, said of the appointment: "We loved meeting Ben Sayer of Sayer Jones and we’re really looking forward to providing a fresh approach, without any gimmicks, to elevate the brand digitally. We understand the business objectives and we’re excited to help these great guys achieve their goals."
Ink Digital Agency is headquartered in Halifax, West Yorkshire. The agency opened its first overseas office in Melbourne, Australia in 2015.