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Google could pay for using online news, Olympian Ryan Lochte secures new sponsor, WhatsApp to share data with Facebook

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By The Drum Team | Editorial

August 26, 2016 | 4 min read

In the same week that he lost two major sponsors following the controversy he created during the Rio Olympics Game, Ryan Lochte has signed an endorsement deal with Pine Bros. Softish Throat Drops which will see him appear an TV, online and print ads.

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WhatsApp is set to begin sharing it's user data including phone numbers with parent company Facebook as part of the company's latest advertising push. According to Bloomburg, this is the first step Facebook has taken towards moneytizing the world's most used mobile chat service which is paid $22bn for in 2014.

Newspapers could be allowed begin to charge search engines such as Bing and Google for running their content should copyright reforms by the European Commission go ahead. The Times reports that the proposals will be published next month in an effort to diminish the powers of major online tech companies.

Publishers continued to see online growth with the release of the latest ABC figures, Press Gazette says, with Trinity Mirror, Johnston Press and Newsquest all up year-on-year across their digital networks. However, in line with recent years newspapers figures continued to decline.

Daily Mail columnist Katie Hopkins has once again been referred to police over a tweet. This time the complaint has been made after Hopkins began a Twitter poll asking followers about the identities of the five men who were pulled out to sea while at Camper Sands beach earlier this week. She offered followers five options over their identities; “Aspiring footballers, mentally ill, fans of Anders Brevik or big fans of inflatables”.

Snapchat has begun to advise its advertisers to shorten their ads between Live Stories in order to improve engagement metrics. Marketing Land carries the story that the social media app is asking it's advertisers to cut down the length of their adverts from seven - 10 seconds to five seconds.

Read The Drum's Morning Bulletin every weekday for the latest news on the go.

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