The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Dogerati Marketing

The Drum's Dogerati: Vote now to crown the top dog in marketing following National Dog Day


By Rebecca Stewart, Trends Editor

August 26, 2016 | 6 min read

People all over the world celebrated National Dog Day on Friday (26 August), and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the business via it's inaugural Dogerati research.

Dogerati Vote

Dogerati Vote

Last week, we called on the advertising and creative industries to nominate their furry work friends to contest the title, and the response was barking mad.

From managing paw-tners, to chief barketing officers and beyond, canines from all backgrounds were put forward to take the crown... but there can only be one winner.

In total, over 120 pups were nominated from all corners of the globe including the UK, Maylaysia, Austraila, America and Canada. It's now up to you, our readers, to decide who will be the the winner of The Drum's first ever Dogerati.

Voting is now closed and the winner (who will receive a very special one-off doggy prize) will be announced on The Drum's Facebook and Twitter channels live today (30 August) at 3PM (GMT+1).

While we couldn't include all the dogs' long tails, we have selected a few of their background stories below to give you a little flavour of the entrants...

Jimmy, chief barketing officer, LEWIS


"Lost in the wild for seven nights in the winter of 2012, Jimmy put LEWIS through it's paces. Jimmy's Dad and Design Director at LEWIS, spent a week searching for him.

"The team distributed flyers, put up posters and roamed the streets.

"A Facebook campaign to find Jimmy resulted in over 100 people searching the woods on the outskirts of Edinburgh on a cold Wednesday night. Sadly, we found and buried a wee doggy on the fifth day.

"Two days later, Jimmy came bark from the dead, we buried the wrong dog! Jimmy, now part time Chief barketing officer at LEWIS brings a well travelled and cultured outlook to the studio. Vote Jimmy, he's Jesus Dog."

Peanut, 72 cultural ambassador, 72andSunny


"Peanut started her career at 72 at reception, with her owner. A better greeter than even myself, Peanut quickly became a friend that everyone here knows and loves. Peanut is an iconic character at 72andSunny.

"She has hosted a week on the 72andSunny Instagram account, shot an impromptu cover shoot for GQ with Rob Lowe, and has even been known to attend meetings that I am not even invited too.

"More like a cat, Peanut is the only off leash dog at 72, and can be typically found basking in the nearest ray of sunshine. Every employee at 72andSunny know and loves Peanut- she brings us joy and her circle of friends surpasses my own."

Champ, executive creative dog, Heat


"Champ is the ruler of all in the Heat offices. A former show dog, Champ is a kind but fair ruler.

"He only begs for the good stuff, gives the best handshakes, and allows everyone to sit at his throne.

"His dog dad, Scot, once said of him, "Now I know what Ryan Gosling's dad must feel like." A social media influencer in his own right, he has been featured on The Dogist and has his own Instagram handle @breakfast_of_champ that highlights his personal exploits and experiences in his new hometown of San Francisco."

Peter, chief sleeper, Dogs Trust


"Peter (aka Petey-Pie) is marketing mascot here at Dogs Trust, Rehomed from our Evesham centre, he has been a part of the Digital team for nearly two years.

"He LOVES a fuss, and a tasty treat or two, We think he is top dog because he even has his own Pinterest board - and quite a following on our @dogstrust Twitter account!"

Pippin, stress manager, Fig Creative


"Pippin is one of Fig's longest-standing members and is a marketing veteran, having been coming to the office for nearly 14 years!

"Pippin's start in life wasn't great, he was thrown out of a car along with his brother and sister on the motorway and was the only one who survived. The story was so shocking he made the news so it was clear he was going to have a future in the marketing and PR business.

"The experience has left Pippin a little neurotic and he hates to be left alone, which is why he has thrived in the hustle and bustle of a busy agency office. How many other dogs can claim to working at an agency so long? Surely he wins the prize of top office dog!"

Dolly, personal assistant, Publicis Media


"Dolly has been with the agency for four-and-a-half years, as PA to the PA to Chris Locke, managing director of Publicis Media Exchange.

"Dolly has had a tough year, losing one eye, and going blind in the other, but like the rest of the Media industry, has been strong and resilient, and bounced back with vigour and determination.

"Dolly likes nothing more than a lively debate with Chris Locke, and a Media Thursday beer or two. Winning The Drum's top dog in marketing accolade would mean the world to Dolly."

Dogerati Marketing

More from Dogerati

View all


Industry insights

View all
Add your own content +