British Gas is launching an online series to promote its role in the connected home.
Titled ‘Smart Street’, the reality TV-style show follows three families over three months, documenting how they go about their daily lives with various smart technology. One young couple has just moved into their first home, the other is a young family and the third is an older family with teenage children. Each creates their own video diaries to complement the footage captured by OgilvyOne.
Some of the footage can already be accessed from the show’s online hub. More content will be produced on a weekly basis until October.
Margaret Jobling, marketing director at British Gas, said: “At British Gas we believe that nobody is better placed to be able to identify the true value that a connected home can bring to real families. We see this campaign as a truly unique social experiment, showcasing what matters most to people when it comes to smart technology in the home.”
Charlie Wilson, chairman and chief creative officer at OgilvyOne, added: “When British Gas asked us to think about getting customers to really engage in Smart Technology we wanted to take a new and very different approach. What we have done here is real customer led content – in bite size episodic chunks – think Gogglebox for energy – and we are thrilled at how the content is developing. Obviously these are genuine families – and with that you get all the natural drama of family life – as well as some of the pain – but that is what will keep it as entertaining as it is informative.”