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Technology Bayern Munich Sport

Omnigon developing new suite of mobile apps for Bayern Munich


By Kyle O'Brien | Creative Works Editor

August 24, 2016 | 3 min read

Omnigon is continuing its run of German soccer app development with a new suite of mobile apps for FC Bayern Munich.

The apps, available on Apple and Android devices, come in the wake of the announcement that the digital services company launched an app for the DFB Cup for the German Football Association.

The apps, released in both English and German, have been launched in advance of the upcoming 2016-2017 season for the popular German club team.

Features of the apps include a 'Match Center' with full match statistics, scores, fixtures and tables (from the Bundesliga, Champions League and the DFB Pokal), news and photo galleries. There is also a Squad page with detailed statistics and full profiles of all Bayern players.

“We are very happy with our app partner Omnigon,” said Stefan Mennerich, FC Bayern Munich’s director media, digital and communications. “We chose to work with them because they are the absolute benchmark for app-providers in the sports industry, and they have maintained that standard throughout the whole project with us. Both the Android as well as the iOS app have been well-received among our fans, and we are proud to have taken the next step of our digitalization process together.”

Other features to be added to the app will include personalization that will allow fans to follow their favorite players, polls, sweepstakes, and the ability to deliver content based on “fan context” whether they watch on mobile on the go, on TV or attending the live match. Fans will also be able to tap into Bayern’s TV hub to access club highlights and post-match interviews. Additionally, there will be a “Webradio,” which allows fans worldwide to listen to all matches.

“Omnigon is thrilled to have been chosen by Bayern Munich to launch their suite of new mobile and tablet apps,” said David Nugent, chief commercial officer, Omnigon. “We’ve worked very closely with the Bayern digital team and formed a real partnership. Bayern has one of the largest fan bases in the world so we understood how important it was to create an experience that would resonate all over the globe. We’re excited the passion our team brought to this product will be in the hands of FC Bayern fans worldwide.”

Omnigon’s chief creative officer, Bora Nikolic, also weighed in, saying, “the reimagined smartphone and tablet apps focused on three key design principles. The apps needed to be elegant and simple to use. They needed to let the passion and emotion of the on-pitch action and of the supporters come through, all while surfacing relevant and useful content to them. Above all else, however, is they were designed to foster a connection and build a relationship between the club and its fans, regardless of their location.”

Bayern kicks off its title defense on August 26th against SV Werder Bremen, and the app should keep fans connected throughout the season and beyond.

Technology Bayern Munich Sport

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