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Dentsu Aegis Network embraces enhanced shared parental pay

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By John McCarthy | Media editor

August 25, 2016 | 3 min read

Dentsu Aegis Network has made strides to bolster equality and diversity in its agencies by rolling out new measures to make it easier for new working parents manage the transition.

Dentsu Aegis

Dentsu Aegis

The network says it’s the first advertising group to publicly introduce enhanced shared parental pay CSPP across the entire organisation, including Carat, Vizeum, iProspect, Isobar, mcgarrybowen, MKTG and Posterscope. The new policy goes beyond statutory rights and entitles co-parents, regardless of gender, to take up to 20 weeks’ paid leave.

Furthermore, expectant parents are also invited to a group coaching programme to help them prepare for leave, as are their managers to help support parents.

Paula Cunnington, HR director, Dentsu Aegis Network said: “We’ve taken some big steps in the last year to create the kind of workplace where equality and diversity thrives, most recently with the launch of our first LGBT+ network, &PROUD. Matching shared parental pay to our maternity and adoption offering is a key part of that journey and I’m very proud to see us leading the industry in this area and implementing this at group level.”

Matthew Landeman, managing director, Carat UK added: “As a father myself, I know how special becoming a parent is and I’m delighted that we have now made it easier for all new parents to spend more time with their children, especially early on. We’re committed to supporting our employees, and this new policy is another incredibly important step to help our people achieve a career/life balance that works for them.”

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