The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Creative Future of TV YouNow

YouNow influencer receives scholarship because of his live streams


By Natan Edelsburg, SVP

August 24, 2016 | 2 min read

For all the parents out there that think social media is distracting your kids, think again. YouNow, which has become a live streaming favorite among creators, recently hit a new milestone. Mike Smalls Jr., an 18 year old personality and comedian from Kalamazoo, Michigan has received $52,000 in scholarships to attend Michigan State, because of his live streaming.


YouNow influencer receives scholarship

He's amassed over 200,000 fans on YouNow which helped him connect with someone at the University who encouraged him to apply for the scholarships. He'll even be working with the media department at the school.

YouNow has recently been launching some cool features that separate it from other live streaming/social media platforms. This includes, "Moments," which allows users to more easily share clips from their favorite live streams.

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Creative Future of TV YouNow

More from Creative

View all


Industry insights

View all
Add your own content +