McDonald's makes fun of American movies in campaign created by TBWA\Paris

In a playful nod to the French view of American culture, a new commercial entitled "American Summer with McDonald's" takes a delicious bite at satire, comedy and pure fun while spotlighting new McDonald's food products.

For the campaign, McDonald's and TBWA\Paris asked director Ben Gregor to develop three thriller films with humorous allusions to the biggest American blockbusters: a shark attack, a declaration of love on the beach, and raft adrift in the middle of the ocean.

Featuring a clear nod to iconic American blockbuster summer movies including a scene reminiscent of “Jaws,” “Adrift” and a mesh of beach romances that might allude to the favorite “From Here to Eternity,” Gregor sets the scene for a behind the scenes look at what drives such strong, passionate acting.

The actor is devoted to his craft and yet what really motivates him to pull off such Oscar-worthy acting? The secret is not method acting or immersion or ambition or talent, it is the temptation of a McDonald’s meal just out of reach of the actor behind the shot.

The actor’s shouts of longing, despair, and sheer emotion derive from the fact that the producers and director keep the delicious meal just out of his reach. He tries but cannot get a bite from the tempting food. The tantalizing meal just makes his performance better but when interviewed by the press, the actor won't let on that the longing for a McDonald's meal is the true motivation behind his stellar performance. Bon appetit!

Agency: TBWA\Paris

Executive Creative Directors: Faustin Claverie & Benjamin Marchal

Copywriter: Nicolas Roncerel

Art Director: Jérémy Armand

TV Producer: Mathilde Nanot-Lachkar

Director: Ben Gregor

Production company: Moonwalk/ Knucklehead

Producer: Gaspard Chevance

DOP: Stuart Graham

Post-production: Else

Soundtrack: Else

Compositor : Nicolas Neidhardt

Sound director: Fabrice Pouvreau

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.