Indexing, SEO and content marketing are the nuts and bolts of the digital marketing world. Without them, marketers and advertisers wouldn’t hold the keys to creating successful campaigns.
Content marketing software company ScribbleLive sees the importance of using SEO in trying to get to the top of the 3.5bn daily Google searches, as well as reaching the right page of the 4.75bn indexed pages on the web, which is why the company has acquired enterprise SEO platform Linkdex, according to a release on the ScribbleLive website on Tuesday.
ScribbleLive, based in Toronto, calls the acquisition the “first major alignment of organic search and content marketing software.”
The acquisition expands ScribbleLive’s global presence because Linkdex, which has been backed by global technology investor Amadeus Capital Partners since 2009, has also developed strong relationships with some of the world’s largest brands and agencies – making the company a powerful addition to ScribbleLive’s partner network.
“A great content marketing strategy ensures you’re found throughout the consumer journey. Organic search plays a big part in the journey for most digital consumers. There’s never been a more complete product suite to manage the plan, create, engage, and measure cycle. This offers a huge opportunity to companies wanting a marketing advantage.” Vince Mifsud, ScribbleLive CEO.
“There’s no denying the power of content marketing when attempting to engage, inform, or entertain,” said Mark Smith, CEO of Linkdex. “But without great SEO, compelling content can fail to reach its intended audience, while great SEO without the right content to support it creates a whole different set of challenges. By joining ScribbleLive we’re overcoming that operational disconnect, bringing the two disciplines together, and helping our customers ensure marketing success.”
ScribbleLive takes a data-driven approach to content marketing, combining predictive analytics with content planning, creation and distribution technologies, which should complement Linkdex’s measurement tools of organic search performance on billions of web pages. With Linkdex’s unique author database, reporting and productivity tools, the combination of technologies from the two companies should help marketers manage the complete lifecycle of their content.
Smith will stay on and continue to lead the division’s growth as Managing Director, reporting directly to Mifsud.