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HSBC brings feel-good Big Little Things strategy to life

Banking group HSBC is seeking to prove that it’s the little things in life which matter with the release of its latest ad campaign.

Crafted by J. Walter Thompson London Super Rare demonstrates all the little features and functions built into its digital current accounts, specifically Fast Balance and Touch ID.

This is relayed by following the story of a football-mad girl seeking the final sticker to complete her collection only to be stymied by a mean boy, bad luck and a lack of money. It all ends well however as her mum goes on to give her the surprise of her life.

Russell Ramsey, executive creative director at J. Walter Thompson London, said: “Little things really can make all the difference sometimes – especially if it’s important to someone who’s important to you. This work really emphasises how big an effect doing something little can have.”

The OOH, DOOH and print campaign forms part of HSBC’s Big Little Things strategy by employing the popular #combophotos by Stephen McMennamy.

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