How to succeed in a brand new era: Bynder's OnBrand conference goes live this October
Recognising the decline of consumer interest in branding, digital asset management agency Bynder is hosting its second annual OnBrand event in October this year.
Concentrating on how to succeed in a brand new era, the conference will pinpoint the key trends and developments reshaping the industry. Ranging from television to food, the conference invites experts to speak of their success in the industry and how to maintain relevant to the customer.
The event, which takes place at Beurs van Berlage in Amsterdam, will deliver advice from current behemoths, including Uber, LinkedIn, Comedy Central and HubSpot.
Casper Oppenhuis de Jong, Uber’s EMEA marketing operations specialist, comments: “The most interesting shift we're observing is that brands are connecting both the online and offline worlds. In a mobile-first generation, there are some fantastic new opportunities in the fields of AR/VR, developing markets, and AI.”
Conscious that access to global information sits at the swipe of the thumb and that young consumers are increasingly attracted to brands with a moral standing, Bynder has positioned a portion of the day to shed light on the positivity within trade. Henk Jan, chief chocolate officer of the Tony's Chocolonely brand on a mission to achieve 100 per cent slave-free chocolate, will be attending the OnBrand conference to share the company’s inspiring brand story.
Content created with:
Bynder
Bynder takes you far beyond managing digital assets; enabling teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.
With...