Canadian athletic apparel brand Lululemon has turned to former Great Britain swimmers Lee Forster and Charlie Turner to help bring its ‘Success is Yours’ campaign to the UK.
Celebrating participation as much as winning, ‘Success is Yours’ looks to personalise sporting achievement, showcasing how success is something that every sportsperson realises differently and that goals are as individual as those attaining them.
Joining the ranks of American beach volleyball player Jake Gibb, and Canadian triathlete Kirsten Sweetland as Lululemon ambassadors, Forster and Turner’s film – ‘Off the Blocks’ – sees the pair talk about their roles as international swimmers and the way their personal relationship (forged in the pool) has transitioned as they switched from being athletes to founders of business Neat Nutrition.
“For us, success is personal. It’s bigger than a result – success is the thing that drives you to get up every morning and push your limits, on the court and in your life,” said Bronwen Foster-Butler, brand manager for Lululemon. “The feeling of success, when you’re deeply connected to your pursuits and present to the process of doing what you love, is something you can strive for and access regardless of if there is a podium on the line."
To keep up to date with the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.