USA's 'Mr. Robot' launches mobile game to engage with fans in between episodes

Mr Robot 1.51exfiltrati0n / Universal Cable Productions LLC

Fans of "Mr. Robot" are now provided with even more content to engage with in-between the episodes of the current season.

On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game's name follows the series' episode naming scheme. While the episodes' names are all formatted like computer files (such as "eps1.0_hellofriend.mov"), the game is called 'Mr. Robot: 1.51exfiltrati0n.ipa' on the App Store and 'Mr. Robot:1.51exfiltrati0n.apk' on Google Play, referencing the iOS and Android app file formats.

The mobile game is played through the fictional messaging app from E Corp, the corporation the series' hacker group is targeting and determined to destroy. Since July, USA Network had been teasing the release of the fictional messaging app, for example by setting up an E Corp Messaging account on Twitter.

The game takes place during the first season of "Mr. Robot". Players find a smartphone on the ground outside the Fun Society Arcade at Coney Island, the location where the show's hacker group fsociety meets. The phone actually belongs to series character Darlene, and players use the messaging app to communicate with "Mr. Robot" characters in real time.

For each message, users get various dialog choices which affect how the story plays out. Apart from interacting with series characters, players also contact employees of E Corp to hunt for data that can derail the company. All in all, fans of "Mr. Robot" feel like they get to live in the world of the series and become a part of fsociety for a week.

Henner Herwig Jürgens is the Managing Director and Cofounder of VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

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