Lochte endorsement deals with Ralph Lauren, Gentle Hair Removal, ride into the sunset

Ryan Lochte on Gentle Hair Removal site

Looks like Japanese mattress brand Airweave is the last one standing.

For now.

Disgraced US swimmer Ryan Lochte (who was slammed beautifully by NBC’s Al Roker) has lost two more endorsement deals as Ralph Lauren and Gentle Hair Removal joined Speedo in cutting ties after the athlete lied about an attempted robbery in Rio with teammates Gunnar Benz, Jack Conger and James Feigen.

In a statement, the iconic American fashion brand said that: “Ralph Lauren continues to proudly sponsor the US Olympic and Paralympic Team and the values that its athletes embody. Ralph Lauren's endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract.”

Gentle Hair Removal, owned by Syneron-Candela, said in a statement that “Syneron-Candela will be ending its partnership with Ryan Lochte. We hold our employees to high standards, and we expect the same of our business partners. We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand.”

The “future endeavors” line. Ouch.

At press time, however, Lochte’s image with the now-ironic quote “In every aspect, I expect the best,” still adorns the site.

Meanwhile, in Japan, we wait to hear Lochte’s fate on Airweave.

If I were a betting man (which I am), I’d put money on Lochte losing this one as well.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.