The path Hilary Craven, CMO of Red Tettemer O’Connell and Partners (RTO+P), has taken has been filled with interesting and unique opportunities — and paved in industries that are notorious for being “boys clubs”: action sports, entertainment and music. However, Craven has always been well-grounded and is a fan of finding, working with and nurturing talent first.
Both men and women have been part of her story — including 72andSunny’s John Boiler and legendary experimental filmmaker Stan Brakhage — but mentoring talent, especially helping women find their most authentic selves, drives Craven.
Based in Venice, California, Craven, a Philadelphia native, places a great premium on a childlike, beginners mentality to get to the heart of not just what’s relevant, but what’s powerful. That notion follows her perspective on career — and how being a rookie, in the form of working as an admin or PA, mixed with hustle, can tee people up to be better leaders in the industry due to understanding, learning and empathizing with other people’s positions.
Deeply into the exploration of culture, Craven is constantly seeking to understand what culture really means, pulling from her vast and eclectic reservoir of experiences and tastes, especially music. That journey is filled with course changes, something she embraces wholeheartedly.
Open and kind, Craven is a master connector and she is always willing to make the time and effort to connect the right people — all in the pursuit of, quite simply, doing awesome things together in the industry.
Exceptional Women Out West is a podcast that highlights and celebrates both the great achievement, lives and POV of amazing women in the Western US and Canada. Listen to previous episodes here. If you would like to nominate women out west to be part of the show, please contact North America Editor at Large, Doug Zanger.