Bodywear brand Heist Studios appoints Rapp to launch debut product range

Heist Studios, the innovative bodywear brand, has appointed Rapp to launch the autumn campaign for its debut product range of luxury, seamless tights.

Set for an October launch, the campaign will include digital advertising, new website design, new packaging design, social and content strategy, all supported by a robust traditional media strategy.

Edzard van der Wyck, creative director and co-founder of Heist Studios in London, said: "Rapp completely understood the brief, the positioning of Heist and the intelligent creative that is needed to make a point of difference in the market. We’re very excited to begin our work with Rapp."

Chris Freeland, chief executive of Rapp UK, said: “Heist is a pioneering brand in the UK’s fashion market and one that Rapp is excited to work with. The vision and bravery of the brand is inspiring, and matches the energy and direction of Rapp. We can’t wait to get started.”

Rapp UK is based in London and works with clients including Sony, Virgin Media, Mothercare and L’Oréal UK and Ireland.