Heist Studios, the innovative bodywear brand, has appointed Rapp to launch the autumn campaign for its debut product range of luxury, seamless tights.
Set for an October launch, the campaign will include digital advertising, new website design, new packaging design, social and content strategy, all supported by a robust traditional media strategy.
Edzard van der Wyck, creative director and co-founder of Heist Studios in London, said: "Rapp completely understood the brief, the positioning of Heist and the intelligent creative that is needed to make a point of difference in the market. We’re very excited to begin our work with Rapp."
Chris Freeland, chief executive of Rapp UK, said: “Heist is a pioneering brand in the UK’s fashion market and one that Rapp is excited to work with. The vision and bravery of the brand is inspiring, and matches the energy and direction of Rapp. We can’t wait to get started.”
Rapp UK is based in London and works with clients including Sony, Virgin Media, Mothercare and L’Oréal UK and Ireland.
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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.
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