Bucking the trend for silent spots on Facebook, Kopparberg is rewarding fans who actually listen to its ad with the chance to win a competition.
The spot from the cider brand plays on the fact that 85 per cent of branded videos on Facebook are reportedly watched without sound.
Created by Goodstuff Communications the ad's narrator says "most people don't bother to watch these videos with sound on, but you - you went that extra mile," directing listeners to a prize draw for the chance to win a limited edition Strawberry and Lime 'Kopparkeg'.
All users have to do to win is comment below the video with the words 'I hear you.'
The cheeky spot comes hot on the heels of the brand's new experiential strategy.