Advertising Mitsubishi Tate & Lyle

Business on the Move: Uswitch, NFL, Mitsubishi and more


By Jessica Goodfellow | Media Reporter

August 19, 2016 | 5 min read

Price comparison website Uswitch has called an advertising review just months after it was snapped up by Zoopla. The move will see incumbent creative shop Thinking Juice compete to retain the business. Uswitch is currently prepping a list of agencies that will be invited to pitch for the account.



In a statement the price comparison site said: "We confirm that we are reviewing our advertising agency arrangements. AAR is helping us to draw up a shortlist and Thinking Juice, who we currently work with, will be invited to participate in the pitch process."

NFL UK has appointed sport and entertainment consultancy, Clifford French, to develop a consumer comms programme focused on talent and influencer partnerships in the UK. The agency has been appointed on an initial nine-month contract following a six-way pitch process and will start immediately.

The agency will develop a season-long programme focused on creating an ongoing conversation with casual fans, working with influencers to create content using a variety of NFL assets such as behind-the-scenes access and NFL talent.

Mitsubishi Motors UK has appointed sports marketing agency Synergy to activate its England Rugby sponsorship following a competitive pitch.

Tate & Lyle Sugars has appointed Iris to handle its creative account following a competitive pitch. The win will see Iris take on the delivery of a fully-integrated campaign for the iconic brand, which currently boasts the world’s oldest unchanged packaging, including all TV, print, press, on-pack and social promotions.

The agency will be tasked with reclaiming lapsed customers and attracting new ones by capitalising on the product’s heritage and turning the name into a 'perception brand'.

Public Health England (PHE) is seeking a creative agency to launch a new antimicrobial resistance (AMR) campaign. The campaign will support government efforts to reduce inappropriate prescribing of antibiotics. Activity will initially run in one region in England, nationally in year 2 and with the potential to shape international efforts. PHE will be managing the pitch using the Crown Commercial Service roster.

Fujitsu has appointed social media consultancy, Immediate Future, following a competitive pitch. The agency is secured on a retained basis to lead on social media strategy and execution in UK and Ireland, with scope to deliver throughout Europe.

Marketing Birmingham has begun a search for agencies to service its £5m strategic marketing framework. The tender for the contract, which is scheduled to begin on 7 October for a period of four years, will focus on three business themes; investment, Birmingham’s visitor economy and strategic marketing for the city.

The London Philharmonic Orchestra has named Sunshine as its agency of record. Sunshine will be tasked with bringing the 84-year old orchestra “further into popular culture on a global scale” by “introducing it to new audiences and showcasing the transformative power of orchestral music.” The agency will also be responsible for brand positioning, visual identity, developing brand partnerships, and creative collaborations.

Thai drink brand Intercarabao has awarded behavioural planning media agency Total Media its £2m media account to help the drink brand break into the UK market. The agency is tasked with building brand awareness to help the brand cut through an already saturated drinks market, tasked with targeting 16-44 year olds with a combination of out-of-home and digital ads.

Merger and acquisition advisors Green Square has appointed Limelight as its PR agency, to develop brand awareness and support its ongoing growth strategy.

Williams Jet Tenders, the world’s leading jet tender manufacturer, has appointed Thinking Juice to launch its new Minijet – a smaller, lighter and more accessible tender option.

Rapp has won a pitch to launch the autumn campaign for bodywear brand Heist Studios. Rapp's campaign for the brand is set for an October launch, and will include digital advertising, new website design, new packaging design, social and content strategy.

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