Cannes-Do Festival Banner
Social Media

Olympic bosses clamp down on Periscope users live-streaming Rio 2016 footage

Author

By Rebecca Stewart | Trends Editor

August 18, 2016 | 3 min read

Rio 2016 organisers have taken issue with Periscope users live-streaming Olympic footage, reportedly pulling broadcasts from Twitter.

The International Olympic Committee (IOC) is said to be cracking down on Periscope users, with TorrentFreak reporting that it is going all out to prevent people from streaming the Olympics without its permission.

RIO 2016 PERISCOPE BAN

The IOC has taken issue with Periscope live streams from the Games

Live-streaming has become much more popular at sporting events thanks to the advent of Twitter-owned Periscope and Facebook Live, and the IOC apparently sees real-time streams as a legitimate threat to the billions of dollars it generates from official broadcast partners.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

In response, the IOC issued over 1000 takedown requests to Periscope for posting infringing Rio footage. The figures come from the Lumen database, in which Periscope is the only live-streaming service to share its takedown notices publicly; meaning that it's not unlikely that Facebook Live has received some similar notices.

A cursory Twitter search for Periscope Rio 2016 streams shows several dead feeds.

periscope rio 2016

The IOC is notoriously vigilant when it comes to protecting the Olympic brand. When Rio 2016 kicked off, it banned unofficial media from posting GIFs from the games.

Twitter has been investing more in Periscope of late, attempting to position itself as the go-to social broadcaster through live TV-style programming.

Social Media

More from Social Media

View all

Trending

Industry insights

View all
Add your own content +