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Morning Bulletin: BBC returns to 1960’s, Tiny Toast & Unhappy Meals

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By John Glenday, Reporter

August 18, 2016 | 4 min read

This morning’s bulletin gives you something to chew over with the launch of an all new cereal, Tiny Toast, which aims to corner the millenial market. Elsewhere McDonald’s is irritating Happy Meals and the BBC is trying to shake-off its PC image by airing a lost episode of 160’s hit Till Death Us Do Part.

Appropriately enough this morning’s bulletin kicks off with the launch of an all-new cereal brand from General Mills, Tiny Toast, which is hoping to win over the stomachs of millennials with a digital marketing campaign featuring strategically placed video clips on YouTube, Snapchat and Instagram.

The BBC is all set to bring 1960’s bigotry back to our TV screens with a special one-off episode of Till Death Us Do Part with the Fast Show’s Simon Day delivering a ‘full-throttle’ version of Alf Garnett. The new show is based on a 1967 script by Johnny Speight, the show’s creator.

The Guardian has also revealed disturbing survey findings from Scotland which shows lingering mistrust of the BBC after nationalists waged a campaign alleging that the service was biased at the height of independence campaigning.

Amazon is ramping up promotion of its fledgling Prime Air service suggesting that the aerial brand might prove more than a fleeting marketing gimmick. Jeremy Clarkson has been roped in to front a promotional video depicting an emergency drone delivery.

Ad Age picks up on a prickly problem for McDonald’s after Happy Meal customers complained of skin irritation after donning bundled fitness bands. The initiative had been intended to promote physical exercise but has instead exercised only its PR department, prompting the fast food chain to ditch the wearables.

Business Insider claims that Russian oligarch Evgeny Lebedev has been rebuffed after attempting to add the Daily Telegraph to his media empire. The website picks up on an FT report which says Lebedev revealed his intentions during a meeting with Telegraph chairman Aidan Barclay but was told in no uncertain terms that the title was not for sale.

The Times leads with a government climb down on the implementation of an obesity crackdown, after lifting a threat to impose restrictions on advertising and promotional deals for junk food after warnings of a negative economic impact.

Retail Week proffers up some analysis on how retailers can harness the reach of Pinterest to generate more custom following news that Burberry has officially partnered with the sharing platform by adding promotional videos highlighting its offer.

Ad Week hits the dance hall for its ad of the day, a promotion for marketplace app Letgo devised by Crispin Porter + Bogusky Miami which depicts two friends rescuing a cherished disco ball from the scrap heap.

And finally, regional dialects have grabbed the attention of Google according to Business Insider which reveals that the technology giant has begun hiring Reddit users with local accents to help improve the voice recognition capabilities of Google Now.

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