Macy’s names Toys “R” Us exec Richard Lennox as chief marketing officer

Macy’s has named Richard Lennox as chief marketing officer of the retailer.

Richard Lennox

His appointment comes months after Macy’s former chief marketing officer Martine Reardon resigned from the company after 32 years, the last four of them spent in the top marketing role.

Lennox joins Macy’s from Toys “R” Us, where he served as SVP-chief marketing officer for two years. Before that, he led marketing efforts at jewelry retailer Zale Corporation, which owns brands including diamond store Zales and Piercing Pagoda. From 1992 to 2009, Lennox held a number of senior positions at J. Walter Thompson.

In his new role, Lennox will be responsible for Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity.

“We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skill and business acumen to lead the marketing and special events of our renowned brand,” said Macy’s president Jeff Gennette in a statement. “He is a business leader and marketer who believes in the power of big ideas, the strength of teamwork and the ability to drive increased sales through innovation and customer loyalty.”

Last week, Macy’s announced its plans to close 100 stores as the brick-and-mortar retailer continues to face sluggish sales.

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