Liverpool FC partner with Konami in PES 2017 sponsorship deal

Liverpool FC

Liverpool FC have entered into a partnership with Konami as part of a sponsorship deal which will see the club feature prominently in the video game developer’s upcoming PES 17 game.

The three-year deal give the Japanese developer “unrivalled access to the club’s players” and will see the two work together in future promotional partnerships.

Through the partnership Konami will replicate the Premier League club’s players, kits and stadium within its flagship PES series, including the upcoming PES 2017 release

Billy Hogan, chief commercial officer at Liverpool FC, said: “We are delighted to be partnering with Konami, whose attention to detail will make sure that Liverpool FC is well represented and will help us to continue to engage with our fans in new and exciting ways.

Jonas Lygaard, senior director of brand and business development at Konami, said: “The partnership will allow us unrivalled access to work with Liverpool to ensure the players are brought to life in our products and we will also work together on future promotions.”

He added: “We look forward to working together to ensure that this fantastic club is perfectly reproduced in PES 2017 and all other future PES titles.

Konami will also benefit from Liverpool’s reach through digital marketing and social media channels, as well as further promotional activity which the club will run in relation to its involvement with the game.

Football clubs partnering with video game developers has become an increasingly common move and one which allows clubs to easily market their brand to a huge global audience. Barcelona recently agreed a similar deal with Konami, while Manchester United partnered with EA Sports for Fifa 17 and Watford agreed a partnership with Football Manager.

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