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Marketing The Life of Pablo Pop-up

Kayne West is opening 21 Life of Pablo pop-up shops around the globe this weekend

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By Rebecca Stewart | Trends Editor

August 18, 2016 | 3 min read

Kanye West is taking his latest album The Life of Pablo global, announcing that 21 pop-up stores will open up around the world this weekend to sell Yeezy-themed merchandise.

Life of Pablo Pop Up Stores Kanye

Kanye West is opening up 21 global Life of Pablo pop-up stores

The 'Famous' rapper revealed the stunt on Twitter last night by sharing a map detailing the shops' locations – which include Singapore, Berlin, London, Sydney and the musician's home turf Chicago.

The precise locations of the stores have yet to be unveiled, but Vogue reports that they will open on 19 August with more details released on Kayne's official website ahead of doors opening.

Details on stock are still sketchy, but Life of Pablo merch featuring the hallmark gothic print on the cover will likely feature.

The move comes on the back of the success of West's three-day New York pop-up store which sold various exclusive merchandise.

The artist also has his own line for Adidas, and is no stranger to mixing music and marketing. In July he unveiled a Steven-Klein shot film for his video 'Wolves' which was also ad an for French fashion house Balmain. The spot starred reality TV star and West's wife Kim Kardashian West as well as singer Sia among other famous faces.

Marketing The Life of Pablo Pop-up

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