Kanye West is taking his latest album The Life of Pablo global, announcing that 21 pop-up stores will open up around the world this weekend to sell Yeezy-themed merchandise.
The 'Famous' rapper revealed the stunt on Twitter last night by sharing a map detailing the shops' locations – which include Singapore, Berlin, London, Sydney and the musician's home turf Chicago.
— KANYE WEST (@kanyewest) August 18, 2016
The precise locations of the stores have yet to be unveiled, but Vogue reports that they will open on 19 August with more details released on Kayne's official website ahead of doors opening.
Details on stock are still sketchy, but Life of Pablo merch featuring the hallmark gothic print on the cover will likely feature.
The move comes on the back of the success of West's three-day New York pop-up store which sold various exclusive merchandise.
The artist also has his own line for Adidas, and is no stranger to mixing music and marketing. In July he unveiled a Steven-Klein shot film for his video 'Wolves' which was also ad an for French fashion house Balmain. The spot starred reality TV star and West's wife Kim Kardashian West as well as singer Sia among other famous faces.