Insight Venture Partners' €20 million funding puts Bynder's branding automation on the map
Insight Venture Partners, a venture capital and private equity New York firm, funded branding automation company Bynder €20 million earlier this month. The payment is series A funding for the recipient and is a milestone for the category of ‘branding automation’, as its marketers seek a solution to deliver brand consistency across all channels and international markets at the touch of a button.
In order to meet business goals, global brands are experiencing exponential demand for more content across increasingly automated channels; 50 per cent of marketers have more digital content than they can effectively manage at the moment, and 53 per cent spend more time on the operational details of managing content, rather than aligning their daily tactics to business strategy.
Bynder will use the capital to continue international growth and support further product development, in an attempt to enable brands to easily create, find and use digital content across the globe.
Jeff Horing, managing director of Insight Venture Partners, says: "Bynder is a clear innovator in the branding automation market. We share their vision for comprehensive brand management technology that enables teams to seamlessly communicate as they create content. We are pleased to partner with Bynder’s executive leadership team in this new phase of growth".
Bynder founder and CEO Chris Hall, comments: “What Salesforce did for sales tech, Bynder can do for brands. The cloud is allowing marketers to work faster and smarter, freeing up time for creative and strategic initiatives instead of repetitive administrative tasks. Branding automation lets marketers respond to real-time issues because there is a foundation for brand materials, which is accessible and consistent across the business. This new category of Mar-Tech will be a game changer for any brand".
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Bynder
Bynder takes you far beyond managing digital assets; enabling teams to conquer the chaos of proliferating content, touchpoints, and relationships in order to thrive.
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