Sharks Sharknado #tv

How Syfy’s 'Sharknado: The 4th Awakens' played out on social media


By Haley Velasco, Freelance journalist

August 17, 2016 | 3 min read

Sharknado made waves as Syfy debuted its fourth installment, Sharknado: The 4th Awakens. The cultural phenomena ignited social conversations around the world as the film trended #1 in the United States and #2 globally on Twitter, reaching one billion estimated Twitter impressions during the initial airing.

Syfy’s Sharknado: The 4th Awakens trends on social media.

Syfy’s Sharknado: The 4th Awakens trends on social media.

In the five years that the plot skips after the third film of the series, this disaster comedy sci-fi horror television film captures everything from “from Tara Reid’s cyborg status and Stacey Dash’s demise… to the first-ever nuclearnado, whale-eating sharks and the unforgettable Chippendale shark thrust.”

“With an incredible – and extensive – cast of characters and undeniably entertaining plot, it’s no surprise that Sharknado 4 once again took over the social conversation during its much-anticipated premiere,” said Chris Regina, SVP Original Co-Productions, Syfy.

As the premiere captured audiences, Sharknado had more mentions than several major cultural events, including: Donald Trump securing the Republican Party Nomination and Hillary Clinton securing the Democratic Party Nomination; premieres of Batman v Superman: Dawn of Justice, X-Men Apocalypse, Ghostbusters, Beyonce’s Lemonade; and every episode of American Crime Story: The People v. O. J. Simpson.

In addition to the audiences on social media, pop culture icons such as Aaron Rodgers, Patti Stanger, Brandi Glanville, Stacey Dash, Kim Richards, Judah Friedlander, Dodge, and many more joined the conversation around the premiere.

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Sharks Sharknado #tv

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