Hewlett Packard Enterprise shuffles business from Omnicom to Publicis
Hewlett Packard Enterprise (HPE), which spun off from HP Inc. last year, has announced that it is moving the majority of its business from Omnicom to Publicis Groupe following a review.
HPE
In a statement, the company said: “HPE has made the decision to transition the marketing work currently being done by BBDO, Doremus, Rapp, and OMG to Publicis. This decision does not impact the strong relationships that HPE has with Omnicom agencies Ketchum, Siegel + Gale, Interbrand and GMR.”
According to HPE, Publicis New York, DigitasLBi, Razorfish and Optimedia will all work on the account. The Drum understands that Publicis Worldwide in New York will handle creative for HPE.
Previously, BBDO handled creative for the company. Last year, the agency created a campaign called ‘Accelerating Next’ for HPE following its split from HP Inc.