Audi Marketing

Audi has a lightbulb moment with intelligent traffic light innovation

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By John Glenday, Reporter

August 18, 2016 | 1 min read

Whilst most automakers remain focused on delivering autonomous vehicles, Audi is taking a slightly different tack by introducing new onboard technology which it says will enable its vehicles to communicate with traffic lights.

As anyone who has ever seen red while waiting at a stop light will attest, dumb timers are no match for a dynamic system and as such Audi promise their gadget will give drivers the heads up on when lights are scheduled to change, reducing the risk of running a red light as well as frustration.

This will be communicated via a dashboard countdown timer detailing precisely how long the wait will be before hitting the gas, an innovation designed to improve comfort and convenience, rather than safety.

The vehicle-to-infrastructure wireless transmission system will be rolled out in A4 models produced from 1 June this year, although don’t expect to be having a chat with your neighbourhood traffic lights any time soon as major infrastructure investment required to make the system viable.

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