Twitter is attempting to position itself as the go-to social broadcaster, launching live shows such as Pint and Periscope to illustrate to brands the creative potential of its livestreaming arm.
Pint and Periscope is a monthly series that will see Twitter staff conduct a live interview with a member of the creative agency community. The idea is educate people on the potential of Periscope both as a brand building platform and a revenue driver, while the platform is still in its experimentation phase.
The first interviewee David Levin, creative director of agency That Lot, said: “People are still only scratching the surface in terms of the ways we can use Periscope.
“Periscope is a great way to reach lots of people, including creatives, because by its nature it is live and it is on social which presents a huge opportunity for creativity but also just to try something different.”
Periscope’s advantage in this space over its competitors, is it promotes interactivity by design. Twitter users can ask questions and comment on live stream, which is displayed in a live feed within the stream itself.
This first came to a head at the Drummond Puddle Watch earlier this year, when a Newcastle-based marketing agency live-streamed footage of people trying to cross a puddle, leading to a string of brands tapping into the conversation to promote their products, and has been growing in popularity with brands ever since.
Twitter UK’s head of creative agency development Helen Lawrence told The Drum the future of the live streaming arm lies in Periscope TV shows, in fiction “a bit like a play when you have live actors” and sports streaming, where the social media company has been making big bets in broadcasting rights.
“For me there is something really interesting creatively in that and I’m sure a few brands are going to start tapping into that,” she said.
Lawrence also cited citizen journalism as a growth area for Periscope, since “Twitter has always been the place people go to for breaking news”. It was on Twitter where citizen journalism first took off, with live adding a new dimension to the democratisation of media.
For the full interview with David Levin and Helen Lawrence, plus some behind-the-scenes footage of the first Pint and Periscope, check out the video above.