By Jessica Goodfellow, Media Reporter

August 17, 2016 | 3 min read

Twitter is attempting to position itself as the go-to social broadcaster, launching live shows such as Pint and Periscope to illustrate to brands the creative potential of its livestreaming arm.

Pint and Periscope is a monthly series that will see Twitter staff conduct a live interview with a member of the creative agency community. The idea is educate people on the potential of Periscope both as a brand building platform and a revenue driver, while the platform is still in its experimentation phase.

The first interviewee David Levin, creative director of agency That Lot, said: “People are still only scratching the surface in terms of the ways we can use Periscope.

“Periscope is a great way to reach lots of people, including creatives, because by its nature it is live and it is on social which presents a huge opportunity for creativity but also just to try something different.”

Periscope’s advantage in this space over its competitors, is it promotes interactivity by design. Twitter users can ask questions and comment on live stream, which is displayed in a live feed within the stream itself.

This first came to a head at the Drummond Puddle Watch earlier this year, when a Newcastle-based marketing agency live-streamed footage of people trying to cross a puddle, leading to a string of brands tapping into the conversation to promote their products, and has been growing in popularity with brands ever since.

Twitter UK’s head of creative agency development Helen Lawrence told The Drum the future of the live streaming arm lies in Periscope TV shows, in fiction “a bit like a play when you have live actors” and sports streaming, where the social media company has been making big bets in broadcasting rights.

“For me there is something really interesting creatively in that and I’m sure a few brands are going to start tapping into that,” she said.

Lawrence also cited citizen journalism as a growth area for Periscope, since “Twitter has always been the place people go to for breaking news”. It was on Twitter where citizen journalism first took off, with live adding a new dimension to the democratisation of media.

For the full interview with David Levin and Helen Lawrence, plus some behind-the-scenes footage of the first Pint and Periscope, check out the video above.

That Lot Periscope Social Media

Other episodes in the series

Episode 1

Cadbury unleashes the moo of its animatronic cow to promote bovine adoption promo

Cadbury Dairy Milk took to the ever-popular activation spot of the Southbank this week with an animatronic cow in order to promote its Buttons brand’s bovine adoption scheme.

Episode 2

‘Alexa, order me a cocktail’: Diageo and Dentsu Aegis test voice activation in the connected bar

Connected devices, the internet of things and voice activation: all innovations the modern marketer usually confines to the bounds of the home. But in Cannes this year Diageo has teamed up with Dentsu Aegis agencies Isobar and iProspect to bring these technologies into a new consumer market: the bar.

Episode 3

Welcome to the mind of Mark Denton: a look at the work in his Art Mart gallery

The extraordinary creative mind that is Mark Denton has his own art gallery – a grocery shop styled show in Shoreditch, London.

Episode 4

Inside the San Miguel Experience: why the brand is investing in immersive events

San Miguel launched its Rich List campaign earlier this year in a bid to celebrate individuals who have dedicated their lives to seeking our new experiences. Now the beer purveyor is turning to live events to help recruit applicants.

Episode 5

‘It’s not a political statement’: why Publicis is celebrating immigration through artwork

Visit Publicis’ London office on Baker Street throughout August and you’ll find yourself in the midst of an art gallery curated to celebrate the creative lifeblood that immigrants – and the children of immigrants – bring to British culture. However the show should not be read as a political statement, according to the agency’s chief executive.

Episode 6

New York's window displays reviewed by Deutsch head of design Roger Bova

Holiday window displays by big retailers make the season sparkle, with shoppers mesmerized by the shiny details that go into each exhibit.

Episode 7

Behind the scenes of EasyJet's last minute Christmas campaign

On a snowy December morning outside of Terminal One of Gatwick Airport, Santa was seen clambering up and down an escalator without a reindeer close by.

Episode 8

ABB on why its title sponsorship of Formula E is as much about brand reputation as awareness

Tech company ABB hopes its title sponsorship of Formula E will finally make it a global name. But the deal is also fuelled by an authentic support of the race’s underlying philosophy – in spite of its political and sporting controversies.

Episode 9

#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

Today (13 July) saw a rotund orange pocket of air fly above London’s Parliament Square in protest of Donald Trump’s visit to the UK. The huge media interest in the event has proven that crowdfunding a creative idea can not only work but can build a solid brand for the project in the process.

Episode 10

Panasonic wants consumers to adopt a ‘buy less, respect more’ approach to tech

Panasonic Design’s dark but calming installation at the London Design Biennale encapsulates the brand’s refreshed approach to tech – one that connects less with 20th century consumerism and more with the Japanese approach to care and respect.

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