NFL UK appoints Clifford French to drive conversation with fans through talent and influencer partnerships
The NFL UK has appointed sport and entertainment consultancy, Clifford French, to help drive its rapidly growing presence in the UK through a new campaign focused on talent and influencer partnerships in the UK.
The London-based agency has been appointed on a nine month contract and will immediately begin work on a season-long programme focused on creating content which will increase engagement with fans.
The campaign will focus on key stages in the NFL season such as the season kick-off next month, the three International Series Games in London in October, Thanksgiving, the Playoffs and Super Bowl.
During these points Clifford French will use behind-the-scenes access and NFL talent to drive engagement and will support this with a content strategy designed to help educate and entertain audiences outside of the NFL UK’s owned channels.
“The NFL is a global brand with a rapidly growing presence in the UK, and we’re over the moon to be appointed,” said , James Clifford, co-founder of Clifford French.
Clifford added: “As an agency, we feel extremely well-suited to the brief and we can’t wait to get cracking.”
David Tossell, NFL director of public affairs in the UK and Europe, added: “Clifford French really impressed with their knowledge of the emerging influencer space and how to operate in both a commercial and creative sense when working with talent and influencers. We’re really happy to have them on board in what promises to be the biggest season to date for NFL fans in the UK.”
The NFL UK contract follows on from a busy summer for Clifford French which lead Carlsberg’s Euro 2016 Substitutes campaign. The agency will join a the NFL UK’s growing list of agencies which includes Hanover Communications (The Playbook), Macesport, LiveWire Sport and Wasserman Media Group.