Modern Marketing Bonin Bough Mondelez

Bonin Bough has left Mondelez weeks before his CNBC show begins

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By Minda Smiley | Reporter

August 17, 2016 | 3 min read

Mondelez International’s chief media and e-commere officer Bonin Bough is leaving the company.

Bonin Bough

Bonin Bough

In an email, Mondelez International spokesperson Michael Mitchell said to AdAge that Bough’s last day was August 12, and that he chose to leave “to pursue interests outside the company."

“We thank Bonin for his many contributions, particularly in driving digital adoption, media agency consolidation, driving efficiencies in media investment and helping establish our e-commerce ambition. We're proud of his accomplishments and wish him the very best in his future endeavors,” Mitchell stated.

In June, CNBC announced that Bough would be the host of its series ‘Cleveland Hustles,’ a show that pairs four Cleveland business leaders with local entrepreneurs who are looking for investments to launch their businesses. Executive producers LeBron James and Maverick Carter hand-picked Bough to host the show, according to CNBC, which begins on August 24.

Before joining Mondelez International in 2012, Bough served as senior global director of digital and social media at PepsiCo. Bough is one the most well-known marketers within in the industry and has been awarded a number of times for his efforts. In 2011 he was named one of Fast Company’s most creative people, and in 2013 he was inducted into the Advertising Hall of Achievement.

He has also recently written a book called ‘Txt Me,’ which according to Amazon is a “fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you." The book features Bough’s actual phone number on the cover.

Modern Marketing Bonin Bough Mondelez

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