NHS Blood and Transplant has launched its #MissingType campaign for the second year running.
The campaign, which kicked off last year, is asking brands and individuals to remove the As, Bs and Os from their names to highlight the lack of people signing up to donate blood. According to figures released by NHS Blood and Transplant, the number of new volunteers has dropped by 40 per cent since 2005.
With over 30,000 people signing up during National Blood Week last year, this year's initiative was once again created by Engine-owned agencies WCRS, MHP and Trailor Park, and has seen a number of brands including Microsoft, Nandos and I Amsterdam participate.
For 2016, the campaign has gone international with 21 countries joining the call for blood donors with companies in Australia, America, South Africa, Japan, Belgium and Ireland all dropping their letters.
Here are a few other brands who are getting involved in the blood giving drive.
— Paddy Power (@paddypower) August 16, 2016
— Google Japan (@googlejapan) August 16, 2016
— Microsoft UK (@MicrosoftUK) August 16, 2016
— L nd n G v (@LDN_gov) August 16, 2016
— I amsterdam (@Iamsterdam) August 16, 2016
— Women's Health (@UKWomensHealth) August 16, 2016
— Mich_el _etel (@betelm) August 16, 2016
— inn cent drinks (@innocent) August 16, 2016