Marketing Future of TV Vast Media

MTV launches Instagram for the VMAs to bring its history to life

By Nicole Greiner | Research Analyst

August 16, 2016 | 3 min read

On August 28th MTV will again honor the best in music video and pop culture at the "MTV Video Music Awards".

VMA history on Instagram

VMA history on Instagram / MTV

To get viewers excited for the awards show, MTV finally launched an official VMAs Instagram account on August 8th, which includes a special treat for fans. As there have been many scandals and memorable moments in the show's 31-year-long history, the account is an impressive mosaic depicting the VMAs history in pictures, quotes and text.

Starting in 2016, users can scroll down all the way back to 1984, the year the awards show first took place. Along the way, users are reminded of all the funny, scandalous and memorable VMA moments they may have already forgotten about.

Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

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