Creativity

London Philharmonic Orchestra names Sunshine as agency of record

By Minda Smiley | Reporter

August 16, 2016 | 3 min read

The London Philharmonic Orchestra has named Sunshine as its agency of record.

Sunshine, which has offices in London and Los Angeles, will be tasked with bringing the 84-year old orchestra “further into popular culture on a global scale” by “introducing it to new audiences and showcasing the transformative power of orchestral music.” The agency will also be responsible for brand positioning, visual identity, developing brand partnerships, and creative collaborations.

“We were bowled away by Sunshine’s enthusiasm for what the London Philharmonic is today, distilling the essence of what is special and unique about the Orchestra and creating a vision for how we can communicate this to the world,” said Timothy Walker, chief executive and artistic director of the London Philharmonic in a statement.

LPO

London Philharmonic Orchestra

Al MacCuish, Sunshine co-founder and chief creative officer, commented: “We’re thrilled to be working with Tim and the team at the London Philharmonic Orchestra. There's a great deal of talk in our industry right now about culture - this is the real thing. They are a true cultural institution - one with a clear vision for the vital role that orchestral music has to play in the modern world. We couldn't be more excited.”

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Sunshine, which bills itself as an agency that “transforms businesses by harnessing the power of entertainment and culture,” works with clients including The Roald Dahl Literary Estate, Baileys and Boden.

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