Fujitsu selects Immediate Future to lead social activity in UK and Ireland

Fujitsu employs over 14,000 people in the UK and Ireland.

Global information and communication technology (ICT) company Fujitsu has appointed social media consultancy, immediate future, following a competitive pitch. The agency is secured on a retained basis to lead on social media strategy and execution in UK and Ireland, with scope to deliver throughout Europe.

Jim Millen, digital content editor for UK & Ireland at Fujitsu, said: “The immediate future team delivered an impressive pitch. The strategic approach put forward, their impressive creativity and compelling track record of success meant it was an easy decision selecting them. We’re already seeing the impact of the appointment and are enthused by what is in store .”

Fujitsu, the worlds’ fifth-largest IT service provider, has briefed immediate future to devise its social strategy for 2016 and 2017. The broad social delivery brief spans Digital transformation, Hybrid IT, Mobilizing the Enterprise, Business Centric Infrastructure and Security.

Colin Jacobs, client services director at immediate future, said: “Fujitsu’s credentials within the global ICT marketplace are unmatched. This multi-faceted includes moving the brand to a publisher model, living audience-first and fostering stronger connection with customers and prospects. Fujitsu’s market position, demonstrable proven track record of global success and vast array of transformational technology solutions equips us with potent stories to tell, the opportunity to push creative boundaries and, most importantly, drive value through social channels.”

Fujitsu employs over 14,000 people in the UK and Ireland, with total revenues exceeding £1.8 billion.

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