Britain’s love-to-hate right-wing press, led by The Sun, Daily Mail Express, have found themselves at the centre of a social media campaign seeking to ferment an advertiser revolt over their coverage of migration to the UK.
A ‘Stop Funding Hate’ campaign has gained 70,000 likes on Facebook over the past week and seeks to convince brands to disassociate themselves from titles which have posted articles critical of refugees and migrants.
Brainchild of Richard Wilson, a London-based charity worker, the group have said they will ‘call out’ advertisers for allegedly compromising their ethics by associating with newspapers that peddle ‘hate, prejudice and lies’ - in the words of Wilson.
Singling out Virgin Media for his ire Wilson told the Huffington Post that Richard Branson’s pro-migration stance was ‘totally at odds with the Sun’s track record of misleading reporting, and of playing one group off against another in pursuit of a divisive political agenda.’
Some have questioned the nature of the campaign and its implications however with Ian Barber, communications director of the Advertising Association, stating: “The other dimension to this debate is that while people might disagree with the views of something like the Daily Mail and they way that they might report, is it healthy for a functioning democracy for the response to that to be to try and shut that down?”
The Sun, Daily Mail and Express have all remained silent on the campaign.