Pokemon Go is on a roll with 60 per cent of smartphone users surveyed noting that they return to purchase more Pokemon-themed products after initially downloading the Pokemon Go products, with restaurants and bars cited as one of the top types of businesses that are benefiting from offering Pokemon-themed products or discounts.
With Pokemon Go gets more people out and about at parks, restaurants, and entertainment venues, the survey suggests that promotions for Pokemon Go were most noted at restaurants and bars (71 per cent), retail stores (44 per cent) and entertainment venues/attractions (42 per cent) with the types of businesses most likely to see promotions.
The survey was conducted by MGH, a Baltimore, MD-based integrated marketing and communications agency. The results are calculated from the responses of 1,000 smart phone users ages 18 - 55 and uncover some very interesting statistics about the growing interest in Pokemon-themed products or discounts. Pokemon Go destinations have been attracting potential customers this summer with players finding sites on their Pokemon Go games that bring them to parks, different towns or cities, restaurants, stores and venues. Further, the survey notes that overall, 94 per cent of smartphone users surveyed were aware of Pokemon Go.
The survey also noted that 56 per cent of those aware of Pokemon Go and downloading products are between the ages of 18-29 with female respondents slightly more likely to have seen Pokemon Go promotions, and slightly more likely to purchase a Pokemon-themed product.
MGH conducted the survey this past July based on the responses of 1,000 U.S. smartphone users ages 18-55. Responses were collected using Survey Monkey Audience.
"With estimated daily users of Pokemon Go still teetering around 20 million, this survey shows there's still a great opportunity for business owners to tap into this unique and active audience to not only drive foot traffic into their venues, but get them to potentially purchase a product," commented Ryan Goff, senior vice president and social media marketing director at MGH. "The best part of Pokemon Go is that it's getting people of all ages out and about; businesses just have to find a way to lure customers in."